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Altria Client Services, Inc.
Metropolitan Transit Authority
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2013 Luncheon - April
Connecting with Asian-American Consumers through Marketing and Social Media
Chairman, Chief Collaboration Officer
IW Group Inc.
Introduction by Robert Harvey, president and CEO, Greater Houston Partnership
Bill’s firm specializes in the growing multicultural markets in the U.S. With more than 20 years of experience working in the areas of advertising, branding, marketing, communications and training, Bill and his company represent some of the most recognizable brands in the world, including American Airlines, Bank of the West/BNP Paribas, Farmers Insurance, MetLife, Nissan North America, Walmart Stores, Walt Disney Imagineering and Warner Bros. Pictures. Bill has been involved in marketing to the fastest growing immigrant population in the U.S.--Asian Americans.